Walking with The Snowman is presented by Wild in Art, in partnership with Penguin Ventures (part of Penguin Random House UK). It features giant Snowman sculptures, each reimagined with stunning designs and decoration relating to the song, ‘The Twelve Days of Christmas’.
About Wild in Art
Wild in Art is the leading producer of spectacular public art events that entertain, enrich, inform and leave a lasting legacy. It brings together businesses and creative sectors with schools and local communities through the creation of uniquely painted sculptures.
Since 2008 Wild in Art has animated cities across the world including Manchester, Sydney, Auckland, Cape Town and São Paulo, and created trails for the London 2012 Olympics, the 2014 Commonwealth Games in Glasgow, Historic Royal Palaces and Penguin Random House.
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About The Snowman™
The Snowman was created and illustrated by Raymond Briggs as a picture book, narrated entirely through hand-drawn illustrations and was first published in 1978. Now one of the world’s most popular picture books, The Snowman has sold in excess of 5.5 million copies globally and has been translated into 21 languages.
Adapted for screen by producer John Coates, the Oscar-nominated animation launched on Channel 4 in its inaugural year in 1982 and has been repeated every Christmas since. The sequel, The Snowman and The Snowdog premiered on Channel 4 on Christmas Eve 2012 and was seen by over 10 million people over the festive period.
The Snowman™ brand enjoys an international audience with publishing, global broadcast, live events and a successful consumer products programme all managed by Penguin Ventures (part of Penguin Random House Children’s).
About Penguin Ventures
Stories have always been at the heart of Penguin Random House. Penguin Ventures was created to bring together the Licensing, Consumer Products, TV Production, Retail, Exhibitions and Live events strategies and to find new ways to tell the world’s favourite stories.
Penguin Ventures manages a portfolio of licensed literary brands and characters together with an archive of original art. For many years, those characters lived mainly in books, but now they are providing the magic and wonder for all kinds of different consumer products, media and experiences, going beyond the book to tell the complete story.