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FAQs

Some frequently asked questions about Walking with The Snowman to help you plan your visit to the trail.

What is Walking with the Snowman?

Walking with The Snowman is a festive sculpture trail taking place around MediaCityUK from 22 November 2018 until 6 January 2019. It forms part of the 40th anniversary celebrations of Raymond Briggs’ heart-warming tale, The Snowman.

A collection of twelve giant, beautifully decorated Snowman sculptures are waiting to be discovered, each inspired by the song The Twelve Days of Christmas. There will also be a number of little Snowman sculptures on display inside venues, which have been designed by local children and young people as part of an inspiring Learning Programme supported by Salford City Council. The large sculptures will be auctioned in early December to help raise funds for BBC Children in Need.

Walking with The Snowman is presented by Wild in Art, the team behind Bee in the City. The trail is a collaboration with Penguin Ventures and is raising money for BBC Children in Need. The Snowman sculpture is a world first for Wild in Art and Penguin Ventures, a part of Penguin Random House.

When and where will it take place?

The trail of twelve big Snowmen officially opens on Thursday 22 November 2018. These Snowmen, which have been painted by professional artists, will be on display outside in MediaCityUK and the surrounding areas until the afternoon of Sunday 6 January 2019.

Smaller Snowmen painted by local children and young people will join the trail from 8 December 2018 and are displayed inside The Open Centre at MediaCityUK, the Lowry Outlet and The Lowry. They will remain on show until 13 January, a slightly later date than the large Snowmen.

Why are the Little Snowmen joining the trail later?

More than 40 local schools are taking part in the Learning Programme, decorating their very own Little Snowman sculpture in the classroom, while getting excited about arts and literacy.

To help teachers make the most of this exceptional creative opportunity for their pupils during the Autumn Term, the Little Snowmen will be ready a little later that the Large Snowmen.

The Little Snowmen will be on display in the Lowry Outlet, The Lowry and the Open Centre from Saturday 8 December and will be available to see until 13 January 2019 – a week later than the Large Snowmen.

Where is the Open Centre at MediaCityUK?

The Open Centre at MediaCityUK is located within the front of the Studios building, which overlooks the main Piazza. You’ll also find it on your Walking with The Snowman trail map which is available from Thursday 22 November.

How do I get to MediaCityUK?

MediaCityUK is a well connected destination. Please visit this page for information on how to reach it by a variety of different transport modes: bus, car, tram and bike.

How many Snowmen are there on the trail?

There will be 12 big Snowman sculptures, each depicting a scene inspired by the song The Twelve Days of Christmas.

In addition there are more than 40 little Snowmen decorated by local school pupils and young people.

Is it free?

Yes, it’s free to take part in the trail and the map is free. Most of the large sculptures are located outside, and there are also sculptures located inside venues which are free to enter.

Where can I pick up a trail map?

You’ll be able download a map from Thursday 22 November.

You’ll also be able to pick up a trail map from the Lowry Outlet, The Lowry and MediaCityUk’s Open Centre.

Can you post me a trail map?

Unfortunately, we aren’t able to post out maps. You can download a copy from the website or pick up a map from the Lowry Outlet, The Lowry and MediaCityUK’s Open Centre from Thursday 22 November.

Is there an app?

No. Although we think you’ll have plenty of old-fashioned fun with the trail map, which is also an activity book containing a variety of games, puzzles and a colouring-in picture.

Should I start in a particular place?

You don’t need to start in a particular place or complete the trail in a certain order, but you might like to start your wintery walk at the Lowry Outlet where Snowman A Partridge in a Pear Tree is located. From there you could follow the trail so that the Twelve Days of Christmas designs are revealed to you in the same order as the song. You’ll be humming along before you know it!

Remember, please check the opening times of venues where some Snowmen are located.

How can I travel around the art trail?

You can walk, run, cycle or even have your Christmas Party around the trail! It’s approximately 2.5km long.

How accessible is the trail?

Please find an Accessibility Guide for MediaCityUK and Salford Quays here.

What happens to the Snowmen after the trail?

The twelve giant sculptures will go under the hammer in an online charity auction to raise money for BBC Children in Need. At the end of the event the sculptures will make their way to their forever homes with successful bidders. More information about the auction coming soon.

The little sculptures painted by children and young people will be returned to the schools that created them as a lasting legacy.

How do I place a bid to buy a large Snowman featured on the trail?

We’ll be opening the online auction soon, which means you’ll be able to bid while the trail is live. Watch this space!

Can I buy any small replica Snowmen figurines?

Unfortunately we haven’t been able to produce figurines for this event, but there’s plenty of Snowman goodies available to buy in the shops. Head to the Lowry Outlet as part of your trail adventure and do some Christmas shopping along the way.

Is there any Walking with The Snowmen merchandise to buy?

We’ll be revealing details of official merchandise soon.

Can I buy a blank Snowman sculpture?

No, they’re not available to buy as one-off purchases. If you’re interested in hosting a Snowman event like Walking with The Snowman in the future though, please get in touch with Wild in Art on hello@wildinart.co.uk.
[accordion_content] [accordion_title] I’ve spotted a Snowman that has been damaged. How should I report it?
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If you find a damaged Snowman, please text the Snowman name and location, and a brief description of the damage to: 07957 677467.

Is Walking with The Snowman raising money for a charity?

Walking with The Snowman is raising money for BBC Children in Need, which makes a real difference to the lives of children all across the UK. The twelve giant Snowmen will be auctioned to raise vital funds so that BBC Children in Need can continue this important work.

Who has organised Walking with The Snowman?

Walking with The Snowman is produced by Wild in Art, organisers of the Bee in the City art trail which captured the hearts of Manchester’s residents and visitors this summer, and is a collaboration with Penguin Ventures, part of publisher Penguin Random House UK.

They are joined by Peel and the Lowry Outlet who are Presenting Partners of the event, and together with the businesses that have sponsored a sculpture, they have enabled the event to take place.

For information on organisations and corporate sponsors behind the event, please take a look here.

How is it being funded?

Companies in the private sector have supported the project through sponsorship packages.

The money from the purchase of these sponsorship packages goes towards covering the cost of manufacturing the sculpture, paying the artists who decorate the sculptures, and the entire event infrastructure, operations and logistics for putting the sculptures on the trail.

Who are the sponsors?

Take a look at the organisations that have made Walking with The Snowman happen here.

How were the artists chosen?

The artists were chosen and commissioned by Wild in Art. Walking with The Snowman is based on a different event model and artist brief to Bee in the City, which meant there was not an open call for submissions.

What is the Learning Programme?

It’s a really important part of the event which, because of Salford City Council’s support, means that schools and communities around the trail have been able to get involved by owning and decorating a little Snowman.

We’re delighted to display these in some of the most iconic venues in the area as part of the Walking with The Snowman art trail. They will join the art trail from 8 December and remain on show until 13 January, slightly later than the large Snowmen.

Once the exhibition is over, the little Snowmen will not be auctioned: they go back to all the schools and groups that purchased a blank Snowman, and worked hard decorating the sculpture in their classrooms, as a lasting reminder to everybody involved about their special contribution to this event.

Which schools are taking part in the Learning Programme?

You can find more information about the schools behind the little Snowmen here.

Will there be a Farewell Weekend?

No, but you can easily see all the Snowmen on the trail during a day out in and around MediaCityUK.

Will there be an auction?

Yes. We’ll be running an online only auction so that you can take home your very own Snowman. More details coming soon!

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