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Christmas by the River Welcomes The Snowman

This year, London’s most picturesque Christmas market, Christmas by the River is delighted to welcome a festive sculpture trail and host a series of family workshops, which celebrate Raymond Briggs’ quintessential Christmas character, The Snowman™.

Presented by Wild in Art, in partnership with Penguin Ventures (part of Penguin Random House UK), the ‘Walking with The Snowman’ trail will feature twelve giant Snowman sculptures, each reimagined with stunning designs and decoration relating to the song, ‘The Twelve Days of Christmas’.

Created by one of twelve talented artists, each unique statue will be placed at a different location throughout London Bridge City’s, Christmas by the River market. Displayed amongst the 70+ stalls, each figure will be perfectly suited to its festive surroundings and provide an enchanting highlight for visitors of all ages. Christmas by the River will also be hosting a special series of family workshops to celebrate The Snowman’s arrival, from story tellings to arts ‘n craft sessions:

Date/Time: 30 Nov 11.00-15.00
Storytelling – Cosy up in our Christmas workshop cabin as it sets the scene of the famous story of The Snowman. Every half an hour our storyteller will share readings from the story picture book.

Date/Time: 7 Dec 11.00-15.00
Arts ‘n Crafts – Snowman Nightlights – Make your own Snowman nightlights to complement our Snowman trail experience and give you something special to take home and display this Christmas!

Date/Time: 14 Dec 11.00-15.00
Arts ‘n Crafts – Snowman Snowglobe – Create your own magical Snowman themed snow globe to display in your bedroom this Christmas! This fun arts ‘n crafts workshop is a perfect way to get into the festive mood.

Christmas by the River continues to be one of the capital’s favourite Chritstmas markets. Their collaboration with Wild in Art and Penguin Ventures, part of publisher Penguin Random House, will create an exciting artistic experience for Londoners and visitors alike. Those wishing to find all 12 Snowmen, will be able to seek them out by visiting the Wild in Art site. More information and sign-up for the workshops will also be available on the London Bridge City site.

Ben Reed, Head of Creative Development at Wild in Art, says:

“We’re really excited to continue our partnership with Penguin Ventures on Walking with The Snowman. The sculpture trail was so popular last year, it’s a pleasure to be working with our artists again to bring their work to a new audience.”

Izzy Richardson, Head of Brand Management at Penguin Ventures, says:

“We’re delighted to be revisiting our partnership with Wild in Art for a second year running to celebrate Raymond Briggs’ iconic creation. We are very much looking forward to seeing the final twelve designs for the 2019 Walking with The Snowman!”

The Walking with The Snowman sculptures will be on display from 26 November – Sunday 5th January, throughout Christmas by the River.

Christmas by the River info:
Dates: Tuesday 26th November 2019 – Sunday 5th January 2020
Location: London Bridge City, SE1 2DB
Nearest Tube: London Bridge

Our Partners

Created by Wild in Art & The Snowman™. Presented by Middlesbrough Council & London Bridge City.

Walking with the Snowman

Walking with the Snowman